How do I get people to engage with me through an app?

Posted on August 28, 2019

The Apps we create and offer our clients are a marketing platform that are designed to create ongoing connection and ultimate engagement with the owner of the app so they can convert that user into a client in some way or another.

If you have an app that has ongoing value to the person who downloaded it (and that person downloaded it because they ARE interested in the topic you provide) then you massively increase the chances that you’ll interact or converse with that user at some point or another. The higher conversion of content interaction to conversation interaction, the greater sales you’ll get.

However a lot of experts miss the boat on bridging that gap between the time people spend in their app and that opportunity to have that conversation or interaction that turns those users into customers. Usually the gap is the “Call To Action.” What this means is the app lacks the call to action to have that conversation or interaction. If an app is properly built then it will offer multiple ways for an app owner to call someone into action. So what action do you want to offer?

  • Schedule a free call with you?
  • Get a free digital product so they enter your funnel?
  • Jump on a video conference or webinar?
  • Contact you directly for a conversation?

Be bold. Invite them to do what you need them to do and if you do that often throughout the app then you’ll get the results you’re hoping for.