September 11, 2019 in TIPS & TOOLS (App/Mktg.)
“Why hire a Designer to create my logo, when I could use Fiverr or an online logo-maker instead?”
3 reasons NOT to go the inexpensive route:
YOUR LOGO REFLECTS THE ESSENCE OF YOUR BUSINESS.
Your logo is the foundation of your brand, and your brand is the main way you show your customers who you are, and why they would want to work with you!
As I mentioned in a previous article, your logo should speak to your mission/vision statement, and visually represent the “story” you want to tell people. Taking the chance that your logo may not reflect your message, or speak to your audience because it was created in about 20 minutes from a bunch of mix-&-match clipart is not a great idea.
YOU GET WHAT YOU PAY FOR.
What’s the difference between McDonald’s and Smashburger? Quality.
Hiring a designer may take longer and cost more than a Fiverr solution, but you will save money and time in the long run because you know it’s done right the first time. You won’t have to go through endless revisions with multiple Fiverr designers because they’re trying to design your logo assembly-line-style by visually mashing image-search keywords together… with Fiverr you will most likely get a 1-size-fits-all solution, that may not fit your needs!
A GOOD DESIGNER KNOWS WHAT YOU DON’T.
The main reason to go with a professional is because they know all the things that you don’t, like how to use good design principles & practices (balance, emphasis, color theory, etc.), or how to plan ahead for various uses and mediums (CMYK vs. RGB, raster vs. vector, crop marks, overprint, bleed room, resolution, etc.)
Also, a good designer will be able to take the ideas in your head and turn them into a reality greater than you can imagine… because that’s what they do! They know how to use your business plan and your marketing strategy to build your brand, so that your logo can be used to strategically move your business forward.
- If you want a logo that helps you stand out from the crowd, make a good first impression, and be consistent and memorable to your audience, hire a professional. If you just need a quick “fill-in-the-blank” logo, then Fiverr is the place for you!
September 11, 2019 in TIPS & TOOLS (App/Mktg.)
Maybe you’ve already heard of the 5 Principles of Logo Design: in short, every good logo needs to be Simple, Memorable, Enduring, Versatile & Appropriate.
But there are a few things I have found that set a good logo apart from the rest, and I want to share them with you here.
1. START WITH YOUR BUSINESS PLAN
Your logo embodies the Mission/Vision Statement in your Business Plan. Your business answers a need, in you and in your customers… your logo should convey that. Once you have your logo, your visual identity flows from there.
Your brand informs every aspect of your business. Your logo informs your brand (typography, iconography, imagery & color scheme), and your Mission/Vision Statement informs your logo.
2. TELL A STORY
Humans are visual by nature. The human brain processes images 60,000 times faster than text. Your logo is a visual story you’re telling your audience about who you are, and what you care about.
But a good logo doesn’t just represent you, it represents your audience as well… what they like and care about. This is the simplest and easiest way to find your “tribe”, by having a brand that resonates with your core audience.
3. MAKE IT “READABLE”
I learned about the Principles of Design in art school (which every good designer should have an understanding of), but the most important factor I’ve found, is readability… and by THAT I mean simple, clear, eye-catchy, easy-to-read, and conceptually easy to understand.
The best logos you can glance at and immediately know what they represent, where your eye should go, and what they actually say.
- Whether you’re creating your logo yourself, or hiring a designer to do it for you, remember to keep these in mind, and you’ll end up with a great logo that speaks to your audience, captures the essence of your business, and informs every aspect of your brand identity!
August 14, 2019 in TIPS & TOOLS (App/Mktg.)
I have been to countless events over the years, but no matter how transformative they were I would return home and lose touch with new friends, stop working on new goals, fall back into old habits, and end up right back where I started.
Most events/programs have no long-term support in place for participants. Without good support, your audience can lose touch with their goals & fall back into old habits & ways of thinking… but what if you could keep them actively engaged well after the event, with minimal time & effort on your part?
Increase Your Revenue
Your best customers are the ones you already have.
Marketing to a community of “primed,” dedicated consumers is much easier than trying to generating interest on your mailing list: the probability of selling to customers who are part of an active support system around your content is 60-70% (vs. 5-20% for new prospects).
So how do you create a powerful, self-sustaining support system, without “reinventing the wheel” or “breaking the bank?” Here are 3 tools you can use to keep your audience engaged with you and your message after your events/programs are complete.
The 3 Elements of Complete Support
Every good Support System needs to have these 3 components:
- Inspiration: Connecting with the transformational experience
- Motivation: Turning inspiration into realistic goals & action steps
- Connection: Create change through inspired action & ongoing support
This piece happens primarily during the event: your participants are being inspired by the transformative experience they are all having with each other at the event. What we need to do now is anchor that experience into their journey home. Here are a few ways you can do that:
- Self-Reflection ~ Do a recap of the event: all the amazing experiences people had, maybe a journaling exercise to help them reflect on what they got out of the event, and what they want to do with that once they get home
- Re-Integration ~ Have your participants imagine their journey home… what obstacles may come up, how conversations might go once returning, etc.
- Intention-Setting ~ Before the event, have participants do an activity that lets them set intentions for the experience they want to have at the event, which they can then review during or after in a separate activity
Now we need to turn that inspiration into forward movement. We also need to create a bridge between the event and the post-event support system. Here are a few activities participants can do during and after the event to build that momentum, and bridge the gap:
- Journaling ~ Have them write about their experience at the event, their new realizations and intentions for creating changes in their lives based on these experiences
- Goal-Planner ~ Hand out a Goal-Planning worksheet or workbook at the event, and walk people through creating some realistic goals, milestones & steps they can start moving towards to turn their new commitments into accomplishments in their day-to-day lives.
- Completions ~ Celebrate achievements! Give people an incentive for accomplishing their goals… maybe it’s a discount on upcoming events, or some other kind of gift, and encourage them to share their accomplishments with each other & on social media
This is arguably the most important part of the equation, and equally important to integrate into the end of your event: get your participants plugged into a support system AT your event, so people have an action plan already in place when they go back home. Here are a few ideas:
- Accountability ~ Have people pair up at the event (or after) and connect with each other around their goals/intentions, ask for support (accountability, advice, etc.) and make a commitment to each other around continued check-ins on their goal-progress
- Support Group ~ Facebook groups, e-Courses, Online Communities & Members Areas: a place people can go to stay connnected to you and each other, to help bring that experience back into their day-to-day lives
- Connections ~ Find some way to have your event participants keep connecting with each other, whether it’s monthly audio/video calls or in-person meetings (if you’re local), to continue to support each other around their goal-planning & progress.
- That’s how you help your event participants create lasting change. If you’d like more info about what I do how I can help you build your support system, contact me below: